This post may contain affiliate links which means we may receive a commission for purchases made through links. As an Amazon Associate we earn from qualifying purchases. Learn more on our Privacy Policy page.
It’s time to look at the health trends of 2025. As we move into a new year, the world of health and fitness continues to evolve, and as with every year new trends emerge. The world seems to be shifting in the right direction when it comes to health. People are becoming more conscious than ever. From biohacking to beef tallow for skin – we are taking a look at the top health and wellness trends for 2025 that we are genuinely on board with.
First things first, where it comes to health before investing or relying on any trend it is important to first get the basics right. Are your 7 pillars of wellbeing met: nutrition, exercise, sleep, stress management, relationships, purpose, and environment. Once you are feeling a good about the basics, everything else will come more naturally.
Consumer Trends in Health and Wellness
So what are the stats? In the annual Holland & Barrett wellness report it showcases that the upward trend towards health and wellness is continuing, predicting that the worldwide wellness market will be worth $8.4 trillion by 2027 – an impressive growth rate of 8.6%.
Let’s take a closer look at the 20 health, wellness and fitness trends in 2025 that we align with:
Wellness and Holistic Health trends of 2025
1. Hydration
It’s something we often overlook, but hydration is fundamental to our health. 2025 sees an increased focus on understanding hydration, electrolytes, and the benefits of natural sources like coconut water and mineral-rich options like Celtic sea salt in water. Tap water is out, and filtered water will become a home necessity – especially in cities and hard water areas. Where you drink your water will become important too with glass, stainless steel, or copper containers preferred over plastic.
2. Intuitive Health Over Data Overload
Health tracking devices have their place, but there’s a noticeable shift away from over-relying on them. Constant monitoring can sometimes cause unnecessary stress and disconnect us from our body’s natural cues. In 2025, there’s a growing emphasis on the importance of listening to our bodies and trusting our intuition when it comes to our health.
3. Longevity and Biohacking
Biohacking—or ‘longevity’—is all about making informed choices to enhance life quality and lifespan. 2025 looks like the year biohacking will go mainstream Google searches for the term surged by 94% in the past year. When it comes to biohacking simple yet effective habits like sipping on collagen-rich bone broth or syncing your body with natural rhythms by watching sunsets. From selecting the right supplements, vitamins, and minerals to adopting healthy lifestyle habits, the aim is to optimise every aspect of health.
By addressing the seven core pillars of well-being: nutrition, exercise, sleep, stress management, relationships, purpose, and environment – you’re on the path to a vibrant life. Once these foundations are in place, you can explore additional practices, such as getting morning sunlight to help your circadian rhythms, dry brushing to support the lymphatics, or taking personalised herbals supplements to support the body’s healing process and balance. A biohacking detox does not mean you need to be signing up for cryotherapy or getting a NAD+ IV drip. It can be simply calling on self-care, nutrition and mindfulness practises that humans have used for thousands of years to help us to stay vibrant, energised and in balance.
4. Women’s Health Research
Women’s health—particularly areas like menopause, fertility, and hormonal well-being- is under-researched. Thankfully, with advances in longevity science, these vital aspects of health are finally receiving the attention they deserve. This is leading to more targeted and effective health solutions that cater to the unique needs of women.
5. Metabolic Health Focus
In 2025, a focus on metabolic health is gaining traction. This trend sees people tailoring exercise and nutrition plans to boost their metabolic rate, supporting overall energy levels and well-being. It’s about a holistic approach to health that helps individuals feel vibrant and energised. In Holland & Barrett’s Wellness Trends Report it highlights metabolism-supporting products as one of the top consumer concerns for 2025. The report emphasises that metabolic health is no longer only associated with weight loss but encompasses all chemical processes in cells that affect overall health. Now to support metabolic health, the report suggests that consumers are seeking science-led, natural solutions.
6. Latest Nutrition Trends: Focus on Fibre
While protein has long been the star of dietary conversations, 2025 brings a renewed focus on fibre. High-fibre diets are linked to a range of health benefits, including improved digestion and a reduced risk of chronic diseases. Ancient cultures recognised the importance of fibre, and modern science is now reaffirming its pivotal role in a balanced diet. Some fibre rich foods are chickpeas, lentils, split peas, oats, apples, pears, almonds, chia seeds, brussel sprouts, avocado and much more.
7. Home Workouts
The appeal of home workouts shows no sign of fading, especially for those with hectic schedules or those on frequent travels. With portable equipment like resistance bands and yoga mats, it’s easier than ever to maintain a consistent fitness routine. We particularly love Yogi Bare’s thin foldable travel mat and yoga knee pads, which are perfect for various exercises from headstands to Pilates.
8. Functional Natural Fibre Leisurewear
More people are turning to leisurewear – and we are seeing more people turn towards clothing made from natural fibres. Breathable fibres such as cotton, linen, wool, and hemp are materials are not only comfortable are made from fabrics made from natural fibres over synthetic fibres. As demand for ethical fashion choices grows, these fibres are taking centre stage this year.
9. Community Centred Exercise
Exercise is evolving beyond individual efforts and embracing community-driven activities. Running clubs, hiking groups, and outdoor yoga sessions are on the rise. This allows people to engage in physical activity while building meaningful social connections and support networks. Fun fact: according to the Strava Year in Sport review, group workout activities were up 13% this year. With their stats showing a rise in run clubs and group activities and 58% of those surveyed made friends through fitness this year.
10. Reduction of Ultra-Processed Foods (UPFs)
There’s a growing movement to reduce the consumption of ultra-processed foods (UPFs). These are increasingly linked to health issues like obesity and heart disease. Instead, people are turning to whole, minimally processed foods. Food is medicine.
11. Importance of Weight Training
Weight training is becoming increasingly recognised for its wide range of benefits, from increased muscle mass and metabolism to improved bone density. Incorporating strength training into your fitness routine is now a key recommendation for overall health.
12. Saunas
Saunas are making a comeback as a timeless ancient practice. A 15-20 minute session can reduce stress, lower blood pressure, and ease joint pain. Home saunas are getting more clever with Sauna tents such as the Wild Roots Home Sauna tent.
13. Brain-Boosting Nutrition
More focus is being placed on brain-boosting nutrition, with an emphasis on foods rich in omega-3 fatty acids and other nutrients that support cognitive function. Including these in your diet is seen as an effective way to enhance mental clarity and overall brain health. According to Accor’s research, the market is responding with four key trends: brain supplements, nootropics (such as ashwagandha and lion’s mane), high-tech brain devices and personalised brainwave programs, each designed to optimise cognitive performance.
14. Oral Microbiome
The link between oral health and overall well-being is gaining more attention. Maintaining a healthy oral microbiome through good hygiene and a balanced diet is as essential in preventing a range of systemic health issues. Examples of this can be seen with coconut oil pulling and tongue scraping.
15. Athletic, Health and Wellness Travels and Retreats
Wellness travel is evolving from what it used to be. Now people travel for spa holidays, yoga retreats, panchakarma, to “fitcations.” Countries for alternative medicine and holistic health are becoming popular destinations as a place to learn, take courses and have treatments. To escape urban life travellers and holiday makers are looking for trips that include outdoor adventures like hiking, cycling, and open-water swimming. Hotels are meeting this demand with curated experiences such as glacier walks at Fairmont’s Chateau Lake Louise in Banff, Canada to bike hire at Fairmont Windsor Park. 2025 will see movement, connection, and nature take centre stage on active vacations.
16. Simplified, More Natural Skincare
Skincare routines are becoming more minimalist, with a focus on natural ingredients that are kind to the skin. The Holland and Barrett report suggest that ingredients such as jojoba oil, rosemary extract, snail mucin, and algae will continue to gain popularity. Natural products are expected to become more prevalent as well as men’s personal care products growing in popularity. While wellness and personal care traditionally have been targeted at women, there’s increasing demand for men’s personal care products. In the Shopify’s health and wellness consumer trends article they suggest that the global men’s personal care market size was valued at $79.6 billion in 2022 and is expected to reach 115.3 billion by 2028. Additionally, bio-retinol, a plant-based alternative to synthetic retinol, is gaining popularity for its gentle effects and eco-friendly properties. Another big trend we are seeing is beef tallow as a moisturiser, nature’s natural retinol.
17. Functional Drinks
These drinks may have been around for some time now with beverages that hydrate while supporting energy, digestion, and immunity. With the 2025 health trends will see more adaptogenic drinks, functional teas and fermented drinks take centre stage. According to the Holland & Barrett 2025 Wellness report $12.2 billion is the amount the functional tea market is predicted to be worth by 2032, growing at 6.1% per year.
18. Low or No Alcohol
Low and no-alcohol options are redefining social drinking. Whether you’re embracing Dry January or simply seeking mindful alternatives, alcohol-free spirits, wines, and beers are taking off with brands like Sentia Spirits and Lucky Saint. Also sober socials will gain popularity with alcohol-free events and no phone social hangout spots popping up. Is the world slowly becoming less distracted?
19. Vagus Nerve Stimulation
The vagus nerve’s role in stress management is gaining attention at long last. Wearable devices like Sensate and Nurosym use gentle stimulation to promote relaxation and balance. By activating the parasympathetic nervous system, this practice supports mental clarity and resilience and helps with a whole host of other health related things such as digestion. Other ways to activate your vagus nerve can be humming, singing or even cold exposure such as ice baths and cold showers.
20. Adaptogens And Alternative Supplements
Alternative supplements like Lion’s Mane, apple cider vinegar, and magnesium have soared in popularity in 2024. Holland & Barrett reported a 44% increase in magnesium sales, showing its place as one of the brand’s most-sold supplements of the year. See our full guide to the benefits of magnesium for travel and overall health for more details. These natural additions to your routine can support everything from cognitive function to digestive health.
And those are the health trends 2025. These trends reflect a holistic approach to health in 2025 and we are genuinely excited to see where this goes.
At Barefoot Backpackers, we’re passionate about helping you navigate the world with purpose. Our site is a hub for holistic health, conscious travel tips, and sustainable living advice. With every guide, we aim to help you create meaningful adventures while staying true to your values. Our content always comes from real experiences and knowledge that is truly aligned with us.
Thank you for reading! Love mindful travel & holistic living? Save this post to inspire your next journey.
Share or save this post for later